Large share of attention to the technology industry conflict distracts Google and China, but on Jan. 13 there was another important event: Microsoft and Hewlett-Packard have agreed to collaborate in the development, marketing and sales. On the search giant or Steve Ballmer, neither Mark Hurd did not speak, but spent about 30 minutes on the ode extremely close relationship to new companies. Part of the deal will be the start of sales of jointly developed system of computer hardware and software. According to the executive directors, these solutions are pre-set at the highest level of performance, so that users can immediately experience the advantages of computers.
Of course, such bundles of products from both companies on the market is not the first year, but now they are even better. “One should not underestimate the importance of the work done, – said Hurd. – There is a difference between the association of products and the degree of integration, as well as the number of this engineering work.” Promotion of new systems within the framework known as Frontline Partnership will occupy 11,000 employees. During the next three years planned to spend $ 250 million for development in the areas of virtualization management solutions, business applications, cloud computing (based on the platform Windows Azure). 10 times would be increased investment in upgrading infrastructure, interaction with customers. It is clear that is now attracting former company products from Dell, VMware, Cisco and IBM recede into the background. For example, HP technology will prefer Microsoft Hyper-V instead of VMware, a software giant will offer servers, storage and networking equipment from HP.
Although, unlike announced in November, combining Cisco, EMC and VMware, known as Acadia, Microsoft and HP did not go into details about specific products on the alliance of the page on the Microsoft site, it is clear that it will affect the ProLiant and Integrity, StorageWorks storage systems , switches, ProCurve, the various services. From the Redmond corporation it would be in addition to Hyper-V Systems Center, Exchange, SQL Server. Both companies are likely to try to ensure the least possible spread of California systems from Cisco and integrated environment virtualization VMware vSphere among their supply chains. The same applies to a combination of Oracle-Sun. Approximately 32000 partners will be able to sell products Frontline and access to support marketing materials and funds for advertising campaigns. As far as these proposals for thousands of suppliers will be profitable, largely depends on the competition – a triumvirate of Cisco-EMC-VMware and Oracle-Sun.
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