Nokia is running tiht with its competitors. Since many of its competitors are launching many new products with all their benefits and improvements beyond the predecessor products.

One of the main element that was given a big attention by Nokia is about to make a high quality of antenna. These efforts began since few years ago. This is their upper priority agenda in order to improve their product. They do not give the physical design as their top priority. Nokia admitted that a “stiff hold” can damage the performance. They have already done many researches to make their mobile phone to have path to get the unique that Nokia Antennas are positioned in best place on the mobile phone. Ironically, according to users of E71, said that there was a declining performance. This will be lesson for Nokia to make their entire product to have excellent quality in all of the mobile phone versions.

Nokia is one company that firstly made mobile phone with internal antennas. Just after it was booming, this made other competitors made the same concept mobile phone with internal antennas. Antenna design is an important and complicated point and always been the main core of Nokia’ business.

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