A 4Bit watch is indeed a simple watch. It even lacks of a date display, yet since the mobile phones become more ubiquitous it is then a bit anachronism to wear a watch and mush less a complicate watch. Besides, people may not mind to find that they miss the date window since they normally know the date from their mobile phone or even by looking at their computer.
The 4-Bit watch uses a displayed binary notation to know the hour markers, instead of using the standardized Arabic or Roman symbols that are used by most watched. People do not really have to know how to read those symbols since they are familiar with telling time on the analog face and so they can tell the time by knowing the location of the hands. It is indeed such tasteful and subtle way of advertising the geekiness without sacrificing the functions.
However, there is a strange thing on the 4-Bit watch; there is luminescence on the hour markers just on the outside of its face and on the second hand. The luminescence is not on the minute and hour hand. It makes it quite impossible to tell the time in the dark unless people have other light source.
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