For so many years we have been using camera to capture the moment and seize it into an image. From the film day to the current digital days, cameras have been serving us greatly. There are two major brand of camera that are leading the in today’s market. They are Nikon and Canon. Nikon and Canon has been fighting in winning the heart of their users since the World War I. The journalist who was using them had made great image of war cruelty.

In today’s digital era there is a very serious challenger for the two brands. Few last years, Sony has been developing its technology of DSLR. It becomes a very serious new player in the he digital world because Sony has many experiences in the field of electronic devices. Sony is also the digital sensor supplier for Nikon. With the code name of Alpha Sony develops its prosumer and professional DSLRs. The Alpha 900 of Sony even provides more pixels resolution than any Nikon or Canon.

Design to battling the Nikon and Canon, Sony’s DSLR offers the lower prices at the same entry level. To accompany its DSLR Sony produces a great amount of compatible accessories. There are flashlight and lenses. As the company that primarily is electronic company, while Nikon and Canon are primarily lens manufacturer, in the upcoming digital electronic camera production Sony seem to become a very competitive competitor for both Nikon and Canon.