Magpie, the first streaming provider for advertisers on Twitter is announced to be sold in the next two years. Launched in October 20, 2008, Magpie works by associating advertisers with topics raised by the twitterers. For example, to promote a new model of smartphone, Magpie will detect which twitterer who has the interest in the phone topic and introduce the smartphone’s advertisement to the said twitterer.

With around 20 millions of Twitter followers and 5,000 advertisers registered in Magpie, Jan Schulz-Hofen, the CEO and co-founder of Magpie uttered that the company insists on selling Magpie because advertisements nowadays tend to be spams. Not wanting spams on their network, Rocket Rentals, the company which built Magpie said, it is better to shut the service down.

Besides battling against spams, Schulz-Hofen also revealed that the company selling Magpie due to their boredom towards their job as an agency for advertisement. Rocket Rentals wishes to develop something bigger to be presented on Twitter. The people of Rocket Rentals dream of having a provider for the advertisers which can allow the advertisers to manage their own advertising strategies. This means that while the company still provides the platform for the advertisements, they are no longer have the responsibility to do the budgeting and ad campaign arrangements like before.