Established in 2009, SafetyWeb has been very helpful to finding missing children. The SWOT or SafetyWeb Online Tracking is a free website especially designed for law enforcers to track missing children.  The SWOT works by tracking activities in social network providers such as Twitter, Facebook, or Myspace. By gathering information from these services, the SWOT is aimed at finding out the location where a child might at. The SWOT also gives services for tracking the children based on photo and video footages.

In the United States where more than 2,000 children missing each day, the SWOT is a very supportive tool in assisting the law enforcers’ job to find the children. For the U.S. law enforcers, the SafetyWeb provides this service for free. Only verifiable law enforcers can access this website freely. As civilians, other people can also access this website by paying several amounts of money.

In solving the missing children cases, the SafetyWeb is assisted by First Round Capital and Battery Ventures. The SafetyWeb is reported to have received $8 million as the fund to raise the SWOT program. Together with other tracking providers such as Kidsafe and SocialShield, the SWOT program still continue to find America’s missing children.